Keywords to success

5 min read | 19 Dec 2024

Keywords are about far more than search engine optimization (SEO) or technical terms. When you use Supreme Jobs, those keywords are absolutely key to identifying the best candidates who meet your criteria, and match with your team and company culture.

The keywords you choose should always include skills and aspects of the job, but you can make every job posting significantly more effective by adding the traits, experience, and personal strengths that your ideal candidate will bring to the role.

Using the right keywords narrows down your search and reaches a specific set of candidates.

Our state-of-the-art software enables you to use not only individual words, but also phrases that differentiate your company, management style, benefits, skills and experience requirements, and much more.

It’s important to use phrases that are relevant to the sector, the job listing, and any relevant trends in that specialty.

Technical details

Of course, technical specifications such as qualifications are important, but so are alternative terms that are in use in that sector. Often, trends and changes – In a sector or in general – will have an impact on terminology.

Software development is a good example of this. A few years ago, many related roles were covered by that term, but now we can be far more specific, and advertise for coding, programming, software engineering, software and product architecture, app development, user interface design, software design, and more. Depending on what you’re looking for, you can choose to stick with one

The terms you choose will influence who sees and responds to your job post.

Be specific

With the sheer number of candidates and jobs available at any given moment, generic job posts and ads can easily fall through the cracks. This approach could also result in far more applications received, but that means a lot more work going through all those resumes, and many won’t have the right skills or be a good fit for your company and the job. The more specific a job posting is, the better our system can match it to the best candidates.

The title of a job posting is the first place you need to get specific, as this is the first thing people and search engines will see. Looking for a mechanic could mean many things, but your posting title can narrow that down in a few short words – think about your sector, location, skills, and skill level that you need. A simple but far more effective title for this posting could be ‘Senior diesel truck mechanic, Miami’.

There are many other details that can be used in a job title, including hours (part time, full time, night shift, etc.), qualifications, on-site or off-site, office/work from home/hybrid, and more. We recommend deciding on the most important factors for each job post to optimise effectiveness.

In the text of your job posting, you can get into all the details of what you’re looking for, and it’s a good idea to repeat those essentials that are in the job title. This is also where you get to describe skills in more detail, include industry-specific terms, and refer to personal attributes such as “good with people”.

It’s all about balance

Going into detail is important, but remember that the length of a job post will also affect how well it is read, and how well keywords can be matched. Keeping job posts under 600 words will make them more accessible and help you refine your post with the most important keywords.

Give it a try with your next job post and watch how the profile and resume matches change when you use keywords to their best advantage.

Keywords to success

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